Illusion
A new fitness lifestyle brand in a category run by established giants, built on standout creative and focused advertising.
714%Increase in monthly average sales
£2kRevenue
16%Growth
The creative direction behind the Illusion launch, and how a new brand found room in a category dominated by established names.
What happened
The challenge
Illusion arrived as a new face in a competitive niche dominated by well-established giants with years of reviews behind them. Nothing about the category rewarded being new.
Our approach
We built on what made Illusion different rather than trying to out-spend the incumbents: a fitness lifestyle brand with premium products and a bold personality, expressed through standout creatives and tightly focused advertising.
The result
A 714% increase in monthly average sales, putting a young fitness lifestyle brand firmly on the map in a category it had no history in.
Services used
The work on this account, and the pages that explain each part.
NEXT STEP
Tell us what's broken. We'll show you the fix.
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- Talk directly to the founder
AR
Abdul Rehman
Founder & Senior Amazon FBA Strategist