What do your reports show?

One monthly report with ACoS, TACoS, spend, ad sales and total sales side by side, split by ad type, plus what was harvested and what was negated that month. You also get a dashboard you can open any day. We never show a metric on its own, because a lower ACoS from cutting spend is not an improvement.

What access do you need, and who owns the account?

We work inside your own Seller Central and advertising account through a user permission you grant, so you own everything and can revoke access at any time. Campaigns, negative lists and reporting stay with you if we stop working together. We charge a flat fee rather than a percentage of ad spend, so advising you to spend less never costs us anything.

PPC management

Q: What is the difference between ACoS and TACoS?

ACoS is ad spend divided by the sales those ads produced. TACoS is ad spend divided by your total sales, organic included. ACoS tells you whether a campaign pays for itself. TACoS tells you whether advertising is building the business. A falling TACoS while revenue grows is the sign that ads are earning you organic rank rather than renting it, and that is what we steer by.

Q: What ACoS can you get me?

We will not quote a figure before seeing the account. A realistic target depends on your margin, your category's cost per click and how mature the listings are, and a number that is healthy in one category would be loss-making in another. On the audit call we look at your margin and propose a target you can live with, then report against it every month.

Q: Do I need Sponsored Brands and Sponsored Display, or is Sponsored Products enough?

Sponsored Products is where most of the volume is, so it comes first. Sponsored Brands wins the headline placement above search and can send traffic to your Store rather than one product. Sponsored Display reaches shoppers who viewed and did not buy, and defends your own detail pages from competitor ads. Both need Brand Registry, and both are included in the retainer where you qualify.

Q: What is keyword harvesting?

Auto and broad campaigns show you what shoppers actually typed. Harvesting means taking the terms that converted and moving them into their own exact match campaign, where they can be bid on their own merit, then negating them in the campaign that found them so you are not bidding against yourself. We do this weekly.

Q: How do you decide what to add as a negative keyword?

A term with enough clicks and no sales, judged against your target ACoS rather than a fixed click count. Beyond that we cut wrong-intent searches, the wrong size or variant, and competitor branded terms that will not convert. Everything comes from your own search term report, and we tell you what was negated each month.

Q: How often do you change bids?

On a weekly schedule for most accounts, and daily only where spend and seasonality justify it. Each change needs enough clicks behind the keyword to be more than noise. Changing bids every day on small numbers feels active and usually costs money, so we do not do it.

Sponsored Products, Sponsored Brands and Sponsored Display, run as one unified account with a transparent structure. We harvest terms that convert, ruthlessly negate wasted clicks, and manage bids against a profit target you set. You see both ACoS and TACoS every month.

Schedule a call Get a free audit

Data-driven Amazon advertising built for profit Targeted bid control that reduces wasted spend while scaling revenue.

9+ years in Amazon, Top Rated on Upwork Managing 7 and 8-figure ad budgets across the US, UK, and European marketplaces.

Loved by brands: 5-star client reviews Flat retainer pricing—advising you to spend less never costs us anything.

9+ yrs Amazon FBA experience

60+ Brands served

200% Average ROI

6+ Team members

Brands We Serve

SERVICE OVERVIEW

Why PPC management matters in 2026

Rising CPCs punish disorganized campaigns and reward granular intent.

THE SHORT ANSWER

Amazon PPC management is the ongoing work of running your Sponsored Products, Brands, and Display campaigns so that ad spend turns into bottom-line profit. It covers campaign restructuring, weekly search term harvesting, negative keyword pruning, bid control, and honest reporting on both ACoS and TACoS. SellMora runs all of it and reviews it with you each month.

TACoS Over Vanity ACoS A low ACoS achieved by cutting spend damages total sales velocity. We steer by falling TACoS while growing gross revenue, proving advertising earns organic rank.

Full-Funnel Sponsored Ads Sponsored Products captures existing demand, Sponsored Brands dominates top-of-search headline real estate, and Sponsored Display retargets unpurchased views.

Algorithmic Bid Discipline Changing bids every day based on guesswork burns cash. We review bids on an empirical schedule against profit margins once statistical click thresholds are met.

WHAT'S INCLUDED

Profitable Amazon Ad Campaigns, Built Into Every SellMora Account

Structured ad architecture, relentless harvesting, and strict budget control.

Account audit & campaign structure

We map your ad account and rebuild it with a readable naming convention, separating discovery from exact performance campaigns.

SELLMORA APPROACH

Each campaign has one single purpose and product group, ensuring auto campaigns never eat performance budget or bid against your exact terms.

Search term harvesting

Weekly search term mining to identify converting shopper search queries and promote them into dedicated exact match campaigns.

SELLMORA APPROACH

Newly promoted keywords are immediately negated as exact match inside the discovery campaign, ensuring you never pay twice for the same click.

Negative keywords & waste elimination

Proactive elimination of irrelevant search queries, wrong sizes, mismatched use cases, and non-converting competitor terms.

SELLMORA APPROACH

Negative exact and phrase lists are built directly from your Search Term Reports, stopping budget bleed before it drains profitability.

Bid & budget management

Bids are calibrated on a strict schedule against target ACoS, shifting capital dynamically to top-performing keyword buckets.

SELLMORA APPROACH

We adjust bids only with enough conversion data behind each term, using dayparting to conserve spend during low-converting hours.

METRICS THAT MATTER

KPIs and reporting

Transparent monthly reporting with no metric shown in isolation.

ACoS vs. Target Margin Ad spend divided by attributed ad revenue, evaluated against your product margins to guarantee campaign solvency.

TACoS (Total Ad Cost of Sales) Ad spend divided by gross revenue. A falling TACoS while gross sales grow proves advertising is unlocking organic ranking power.

Total Sales vs. Ad Sales Ratio Reported side by side so a false drop in ACoS from cutting spend cannot be disguised as a performance improvement.

Conversion Rate & CPC Trends Monitored per match type to identify keyword exhaustion and rising category click costs before they harm margins.

Harvested Terms & Negatives Cut Tracking the volume of proven search queries promoted into exact match alongside dollars saved by negative pruning.

Share by Ad Type Contribution Spend and attributed sales split across Sponsored Products, Brands, and Display to pinpoint exact channel ROI.

RISK-FREE COMMITMENT

30-Day Money-Back Guarantee

If the first thirty days of work do not meet the standards agreed upon during the onboarding audit, we refund that month in full. No notice period, no hidden conditions.

Get Started Risk-Free

EXECUTION TIMELINE

How it works

Account rebuild, structural stabilization, and ongoing profit optimization.

01 Talk to an expert Discovery call reviewing 90 days of ad spend, historical search terms, and product gross margins.

02 Onboarding in 24h Ad console permissions access, identifying immediate budget bleed, and agreeing upon strict ACoS/TACoS targets.

03 Execution Staged campaign restructuring, negative list deployment, Sponsored Brands setup, and placement bid tuning.

04 Weekly strategy review Weekly search term harvesting, negative keyword pruning, bid adjustment cycles, and monthly growth calls.

Proof it works

Two Amazon accounts scaled by data-driven PPC restructuring.

All case studies

119% Increase in sales

4.7%TACoS

2,900+Units sold

$60,000Monthly revenue

The PPC Challenge: With no structured advertising running, every high-intent search was lost to competitors. Previous ad attempts produced sky-high ACoS and negative margins.
The Ad Restructure: We launched targeted Sponsored Products and Brands campaigns that took ad sales from zero to over $11,000 at a 28% ACoS, while anchoring overall account TACoS at a lean 4.7%.
The Outcome: Monthly revenue grew from $21,525 to nearly $60,000. Brandon Apikian credited SellMora's PPC management as the catalyst for their category leadership.

Amazon brand

Jos & Haz

56% Increase in sales

$250KRevenue

$100K+Monthly revenue

Result: Jos & Haz had promising products but lacked a predictable revenue engine. We rebuilt the campaign structure, sharpened creative assets, and managed bids against profit rather than volume, scaling sales by 56% past $100K/month.

What Brand Owners Say

5.0 Top Rated on Upwork

See how our structured Amazon PPC management turns wasted ad spend into consistent, profitable revenue.

"Abdul is super talented and a genius in Amazon full service management. His PPC Skills are remarkable. Took our unprofitable campaigns and turned them around into profitable ones and doubled our marketplace revenue."

Amazon account sales & PPC analyst

"Abdul helped us scale our Amazon business through strong branding, effective PPC, and international expansion. Truly, the missing piece of the puzzle."

Full-Service Brand & PPC Management

"Big thanks to Abdul for his help on my Amazon sales and advertising project. He is a real expert who achieved far more than I could alone. Always honest and trustworthy."

Amazon advertising & PPC analyst

Frequently Asked Questions

Common questions about Amazon PPC management and advertising strategy.

What is the difference between ACoS and TACoS?

ACoS is ad spend divided by sales produced by those ads. TACoS is ad spend divided by your total sales, organic included. ACoS shows whether a campaign pays for itself; TACoS proves whether advertising is expanding overall organic rank rather than renting it.

What ACoS can you get me?

We will not quote a blind figure before auditing your account. A realistic target depends on product margins, category CPCs, and listing conversion maturity. On the audit call we review your margins and establish an agreeable target.

Do I need Sponsored Brands and Sponsored Display, or is Sponsored Products enough?

Sponsored Products drives core search volume. Sponsored Brands wins prime top-of-search headline real estate and directs traffic to your Store. Sponsored Display retargets unpurchased views and defends your product pages. All three are integrated under our retainer.

What is keyword harvesting?

Auto and broad campaigns discover customer search queries. Harvesting means promoting converting queries into dedicated exact match campaigns with dedicated bids, while negating them in discovery campaigns to eliminate bidding against yourself.

How do you decide what to add as a negative keyword?

Any term generating clicks with zero conversions against target ACoS thresholds. We also prune wrong-intent phrasing, mismatched variants, and irrelevant competitor terms directly from Search Term Reports.

How often do you change bids?

On a disciplined weekly schedule once statistical click thresholds are met. Changing bids daily on micro-data causes erratic performance and burns ad budget.

NEXT STEP

Tell us what's broken. We'll show you the fix.

30-minute call, no obligation
Free account audit included
Talk directly to the founder

Abdul Rehman Founder & Senior Amazon FBA Strategist

PPC management

Brands We Serve

Why PPC management matters in 2026

Profitable Amazon Ad Campaigns, Built Into Every SellMora Account

Account audit & campaign structure

Sponsored Products

Sponsored Brands & Display

Search term harvesting

Negative keywords & waste elimination

Bid & budget management

Ready to lower your TACoS and scale profitable ad revenue?

KPIs and reporting

30-Day Money-Back Guarantee

How it works

Proof it works

Jos & Haz

What Brand Owners Say

Frequently Asked Questions

Tell us what's broken. We'll show you the fix.