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Jos & Haz

A promising product line turned into a consistent revenue engine, past $100K a month through campaign structure and sharper creative.

56%Increase in sales
$250KTotal revenue
$100K+Monthly revenue

How the Jos & Haz ad account was restructured, and what changed in the creative once bids were managed against profit instead of volume.

What happened

The challenge Jos & Haz had products that sold, but revenue moved in fits and starts. There was no campaign structure to read, so it was impossible to tell which products or search terms were carrying the account, and creative was inconsistent across the catalogue.
Our approach We combined strategic planning, creative work and data-driven advertising: a clear campaign structure with one job per campaign, sharper creatives built for Amazon shoppers, and bids managed against profit rather than volume.
The result Sales grew 56%, taking the brand past $100K in monthly revenue and $250K in total revenue. Jos & Haz now runs as a market leader in its category, with a benchmark the rest of the catalogue is held to.

Services used

The work on this account, and the pages that explain each part.

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AR
Abdul Rehman Founder & Senior Amazon FBA Strategist